Resources Library by ANA

Reading between the lines

Many market research agencies, fragrance houses and client companies conduct product tests to assess the suitability of fragrances for particular uses. In most cases, the prime objective is to ascertain which of a range of fragrances is the best for...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Robert N. Cockcroft

March 16, 2003

Beyond hedonics

This paper focuses on emotional states of short duration, on the order of several minutes, and in particular in the subjective, or mood, component of those states. It is felt these states would be sensitive to odor stimuli, particularly fragrances....

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Carol Christensen, Stephen Warrenburg, Patricia Wilson

Company: International Flavors & Fragrances (IFF)

March 16, 2003

Cognitive and emotional influences on fragrance experience

Fragrance experience is the product of the sensory properties of fragrance materials and the psychological processes involved in perception, memory and emotion. This paper provides an overview of experimental research that has examined the role of...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Pamela Dalton

March 16, 2003

To sniff or not to sniff?

This paper is intended primarily as a discussion-opener and as such takes a fresh look at the fragrance industry's use of sniff testing as a means of evaluating fragrances among consumers, examines the place of this methodology within product testing...

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Dydiane Goodman, Ivor Shalofsky

March 16, 2003

Constant surveillance

This paper focuses on aspects of Qualitative Research, where it has played the role of Sherlock Holmes to dig deep into consumer context and generated options to crack barriers and deliver new insights.It is based on the premise that Qualitative...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Authors: Neerja Wable, Sharmila Das, Anand Verdhan Sinha, Harjyoti Ghai

Company: IMRB International

November 10, 2002

Providing online customers with an 'extraordinary customer experience'in telecommunications markets

This paper examines important issues facing telecommunication firms with regard to their website design. The key finding is that telecom websites are complex by trying to achieve many different roles simultaneously. The paper stresses the importance...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Authors: David Jamieson, Matt King

Company: Maritz Research

October 20, 2002

The beginning?

With major expenditure on 3G licenses by various network suppliers and massive R&D costs incurred by hand-set manufacturers, it is vital for key market players to optimise 3G strategy. This paper explores the consumer element of these strategies and...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Authors: David Walker, Bruce Bogle, Theano Anastasopoulou

October 20, 2002

What value do customers attach to instant news?

This paper describes the work that has been carried out to understand the relevance, importance and value attached to instant news by consumers in a developing country. A unique methodology combining off line and on line approaches was used to...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Authors: Anusheel Shrivastava, A. Sundara Rajan

October 20, 2002

Six Sigma in marketing and marketing research

The objective of this paper is to highlight the impact Six Sigma philosophy is having in the field of marketing and the opportunities and challenges thus facing marketing research. Six Sigma concepts are revolutionizing the marketing process and,...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Hara Prasad Nanda, Niloy Sanyal

September 22, 2002